Collaborated with Depop to design and enhance their Sellers Dashboard, empowering creators to manage their shops effortlessly. Focused on user-centric solutions to streamline selling and improve engagement. Delivered a polished, intuitive interface for a global marketplace.
Role:
Product Designer (UI/UX)
Industry:
Marketplace
Duration:
6 months
The Idea
Solving the problem of designing an engaging seller's dashboard for Depop required careful consideration of several core points. The aim was to simplify the existing functionality and create a dashboard that would effectively engage sellers. In this process, four key areas were the focus: scalability, current data and statistics, user feedback from the community, and collaboration with other designers.
Making it real
Discovery Phase
Market Research: Conducted thorough market analysis to understand user needs, competitor offerings, and emerging trends in fitness app development.
User Persona Development: Created detailed user personas to guide design and feature prioritisation.
Design and Development
UI/UX Design: Designed a clean and intuitive interface with easy navigation and visually appealing graphics to motivate users.
Feature Implementation: Developed and integrated key features like GPS tracking, workout history, customised training plans, and in-app social sharing.
Backend Development: Built a scalable backend infrastructure to support real-time data synchronisation and user analytics.
Testing and Iteration
User Testing: Conducted extensive usability testing with target users to gather feedback and refine the app interface and functionality.
Performance Optimisation: Implemented optimisations for speed, reliability, and security to ensure a seamless user experience.
Curveballs
The mobile app launched successfully, garnering positive feedback from users and achieving high ratings on app stores. Key metrics such as user retention and engagement exceeded expectations within the first three months post-launch. The app's intuitive design and comprehensive feature set contributed to its popularity among fitness enthusiasts.
Results that matter
The goal was to create a navigation panel that was clear and effective yet had the potential to accommodate additional options in the future. By keeping scalability in mind, the design ensured that the dashboard could adapt and grow alongside the evolving needs of the sellers.
Increasing user engagement was another essential aspect of the new dashboard design. To achieve this, it was important to display relevant, interesting, and useful data to sellers. This required analyzing the current data and statistics available and incorporating feedback from Depop's large community. Collaborating with the community manager provided valuable insights into how sellers were currently utilizing the platform and engaging with their listings. By leveraging this information, the design team could create a dashboard that catered to the specific requirements and preferences of the sellers.
The design process followed an iterative approach, starting with wireframes based on the gathered data and feedback. These wireframes were then shared with the engineering team for early collaboration, allowing any potential questions or concerns to be addressed promptly. This early connection between the design and engineering teams ensured a seamless integration of the design vision and the product build, while also providing a realistic timeline for development.
Feedback played a significant role in shaping the dashboard design. The design team continuously incorporated feedback from the development team, as well as from sellers who were given the opportunity to test the early iterations of the dashboard. This iterative process, driven by feedback, led to a user-centric and seller-centric dashboard that prioritised engagement, informativeness, and ease of use.
The result of this robust design process was a highly effective seller's dashboard for Depop. By considering scalability, leveraging current data and statistics, gathering user feedback, and collaborating with other designers and developers, the design team successfully created a dashboard that met the needs and expectations of sellers. The dashboard became a valuable tool for sellers to manage their listings, track their sales, and engage with the Depop community in a more streamlined and efficient manner.
Conclusion
Through strategic planning, meticulous design, and agile development, we successfully delivered a mobile app that not only met but exceeded our client's expectations. The project highlighted our commitment to innovation and user-centric solutions in the competitive mobile app landscape.
